Zinus (013890.KS), a global furniture and mattress company under Hyundai Department Store Group, has unveiled a value-oriented motion bed.
According to Zinus on Wednesday, the new "Flow Motion Bed Set" is a package product consisting of an adjustable mattress base, a bed frame that wraps around it, and a mattress. The mattress is built in a hybrid form combining pocket springs and memory foam, reflecting Korean consumers' preference for firm support.
The most notable feature is the price. Zinus has set the new product at 50-70% below comparable products on the market.
"This Flow Motion Bed Set will be a strong option for Korean consumers who have hesitated to purchase due to high price barriers," a Zinus official said. "We will continue to introduce innovative products tailored to customer needs and further solidify our position as a global furniture company."
