Hyundai Motor Group announced Wednesday that it will sponsor cultural and arts festivals held in Korea and France this year to commemorate the 140th anniversary of diplomatic relations between the two countries.
Hyundai Motor (005380.KS) plans to sponsor the "Classical Bridge International Music Festival," an international classical music event taking place in Seoul from the 4th to the 12th of this month. The company will provide artists participating in the event with vehicles including the Staria Hybrid and the Universe FCEV hydrogen-electric bus.
Hyundai Motor has also decided to sponsor the "Avignon Festival," the world's largest performing arts festival, which will be held in France next month. Korean artists participating in the event will be provided with Hyundai's IONIQ 9 and Kia's (000270.KS) PV5 and EV4 as ceremonial vehicles.
The French subsidiaries of Hyundai Motor and Kia plan to hold performance invitation events for local consumers during the festival period. "It is meaningful for us to contribute to expanding cultural and arts exchanges connecting Korea and France in this significant year marking the 140th anniversary of Korea-France diplomatic relations," a Hyundai Motor official said. "We will lead support for cultural exchanges encompassing diverse content and continue communicating with our global customers."
