Double Flag, a young golf culture brand operated by LF, has made its first foray into the Japanese market as it expands its overseas business.
Double Flag has entered Preppy (PREPP dept), a lifestyle select shop in Japan's Kansai region, at its Kobe location, the company said Thursday. It marks the brand's first overseas expansion since its launch in 2022. The company chose Japan as its first overseas market, citing the country's large golf population and growing interest in Korean golf wear.
Preppy is a select shop that introduces a range of lifestyle brands across sports, outdoor, travel and golf categories. As Preppy moved to strengthen its golf category, the entry was finalized because Double Flag's concept of bridging the field and daily life aligned with the retailer's direction, LF said.
The products being introduced are centered on apparel and accessories targeting the summer season. The lineup includes signature items such as mock neck T-shirts and barrel-fit pants, along with big-logo sun caps, hats and socks—items that can be used both on the field and in everyday life. Some products have drawn strong interest from local consumers, with additional orders placed just three weeks after launch.
The entry was finalized after a Japanese local company directly proposed a collaboration upon encountering Double Flag's social media content and brand activities. LF has been preparing for the local market expansion by introducing the brand through Japanese communities and online channels since last year.
"With this entry into Japan, we plan to expand points of contact with local consumers and strengthen the brand experience," an LF official said. "We will continue to broaden Double Flag's presence in the global market going forward."
