Shinsegae Department Store is targeting the ultra-luxury jewelry market by hosting Asia's first pop-up store for British high jewelry brand Jessica McCormack.
Shinsegae Department Store said Wednesday it will operate the Jessica McCormack pop-up store on the first floor of Boontheshop Cheongdam in Seoul's Gangnam district through June 26. The pop-up is designed as an exhibition-style space that recreates the atmosphere of the brand's flagship store in Mayfair, London. It marks the brand's second pop-up event, following one held at Harrods in the United Kingdom.
Jessica McCormack is a designer jewelry brand founded in 2008 in Mayfair, London. Its designs are inspired by 18th- and 19th-century Georgian-era vintage jewelry, blended with a contemporary sensibility. Through this pop-up, Shinsegae Department Store will showcase a high jewelry collection of around 100 pieces. The lineup includes items from the brand's signature "Ball n Chain" collection, which allows diamond ornaments and chains to be freely layered, alongside a variety of other ranges. Ultra-high-end fine jewelry pieces priced in the hundreds of millions of won will also be on offer.
Shinsegae Department Store plans to continue identifying global brands that have been difficult to access in Korea and to further strengthen its competitiveness in the luxury market through differentiated content and spatial experiences.
"We will continue to introduce distinctive high jewelry brands from around the world and further strengthen our brand competitiveness," said Jang Jae-hoon, executive vice president of global business at Shinsegae Department Store.
