Hana Securities has launched "Hana Q," a new AI chatbot consultation service for customers powered by generative artificial intelligence (AI), the company said Wednesday.
The newly unveiled "Hana Q" is an AI consultation service available 24 hours a day, 365 days a year, providing instant responses without any waiting time. The service has enhanced user convenience by implementing a conversational consultation environment in which questions and answers flow naturally.
According to Hana Securities, the chatbot launch focuses on improving the customer experience by expanding from "simple guidance" to "practical consultation." Previous chatbot services operated by classifying business-related questions and presenting pre-prepared answers as they were. In contrast, "Hana Q" enables more accurate and professional consultation by searching internal knowledge information in real time and generating answers based on that information, the company explained.
In addition, the service has been designed to go beyond a simple keyword-based response system, understanding the context of questions and continuously responding to follow-up inquiries. Through this, customers can resolve various inquiries — from account management to transaction methods and guidance on products and systems — through a single channel.
"With the launch of this AI chatbot, we will continuously improve the inconveniences customers experience," said Cho Dae-heon, head of Hana Securities' AI Digital Strategy Division. "Going forward, we plan to continuously strengthen consultation convenience and service quality with a focus on improving the customer experience."
