Doosan Robotics (454910) has relocated and expanded its European subsidiary to Frankfurt, Germany, as part of efforts to grow its business across the region.
The company held an opening ceremony for its European office in Frankfurt, Doosan Robotics said Thursday. The event drew about 200 attendees, including major European partners, existing and prospective clients, robotics industry associations, and local media.
In 2024, Doosan Robotics established its European subsidiary and forged partnerships with system integrators (SI) and dealers in key European markets such as Germany, France, and the Netherlands. The latest relocation is a strategic move to go beyond a sales-centered hub and build a structure that directly operates service, training, and showroom functions on the ground.
On the service front, the company will expand its local after-sales service (A/S) coverage down to individual component-level replacement. It plans to keep the parts and repair equipment needed for servicing on hand locally at all times and to conduct repair training directly on site to speed up response times. The company also plans to immediately deploy replacement robots to client sites whenever a customer's robot encounters a problem, minimizing operational downtime.
Training programs will also be reinforced with a local focus. The company will regularly run beginner, intermediate, and advanced courses at least twice a month for clients and SI firms, and will newly introduce a "live repair training" program in which trainees personally disassemble and repair actual products. The initiative aims to strengthen field-level capabilities and drive repeat purchases by improving training satisfaction.
At the event, Doosan Robotics also demonstrated commercialized robotic solutions, including palletizing — arranging or stacking items on pallets — machine tending, which involves loading workpieces and unloading finished products, AI vision-based pick-and-place, and cocktail-making.
Doosan Robotics plans to operate a showroom where customers can experience these solutions at any time, strengthening its sales reach toward prospective clients. It will also build an "Application Center" where customers can develop customized robotic solutions together with engineers at the European subsidiary.
"By relocating to Frankfurt, a key transportation hub in Europe, we have laid the groundwork to provide faster and more diverse services to local customers and partners," Doosan Robotics President Park In-won said. "Beyond simply supplying products, we will complete a locally tailored service and training infrastructure to steadily enhance our brand credibility and business competitiveness in the European market."
