Kim Seung-hwan, CEO of Amorepacific (090430.KS), said, "K-beauty is no longer a temporary trend but is establishing itself as a new standard in the global skincare market," adding that "for K-beauty, which has grown rapidly, to sustain its growth, a new phase of strategic transition is needed."
Amorepacific said Tuesday that Kim attended the "2026 WWD Beauty CEO Summit" held in the United States from the 11th to the 13th of this month, where he presented the competitiveness of Korea's beauty industry and strategies for sustainable growth. Hosted by WWD, a media outlet specializing in the fashion and beauty industries, the event brings together executives from major global beauty and retail companies, including L'Oréal, the Estée Lauder Companies, Unilever, and Sephora, to discuss the industry's current state and future. Approximately 500 key decision-makers attend each year, and this year marked its 28th edition.
Amorepacific was invited again this year as a leading K-beauty company, more than a decade after first attending the event. Kim explained that the combination of demanding Korean consumers, continuous product innovation, and open manufacturing infrastructure has built a scalable industrial ecosystem unique to K-beauty. He presented four key tasks for K-beauty's sustainable growth: differentiating brand identity, expanding categories beyond skincare, strengthening R&D-based scientific innovation, and broadening personalized customer experiences based on digital technology and artificial intelligence (AI).
The company emphasized that the presentation was significant in that it positioned K-beauty not as a mere trend but as a unique industrial model that has grown on the foundation of Korean consumers and the industry ecosystem. "Brand competitiveness and innovation based on science and technology are the key drivers of K-beauty's sustainable growth," an Amorepacific official said. "Under our mid- to long-term vision of 'Create New Beauty,' Amorepacific is accelerating its growth as a leading global beauty and wellness company."
