Lotte Mall Suji Hosts AI Festa Showcasing Future Technologies

Pop-ups Featuring Wearable Devices Run Through the 20th

Finance|
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By Lee Yong-sung
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View of the AI Festa at Lotte Mall Suji branch. Photo courtesy of Lotte Department Store - Seoul Economic Daily Finance News from South Korea
View of the AI Festa at Lotte Mall Suji branch. Photo courtesy of Lotte Department Store

Lotte Mall Suji is hosting an "AI Festa" event proposing a future-oriented lifestyle through the 20th of this month, the company said Wednesday.

The event is organized around the concept of "shopping tailored to Suji branch customers, analyzed and recommended by artificial intelligence (AI)." A total of four experiential pop-up programs combining the latest AI technology with lifestyle trends are being operated.

Specifically, the lineup includes an experience zone where visitors can try out smart home appliances such as robot vacuum cleaners, smartwatches and earphones, as well as an experience zone for Hypershell, a wearable walking-assist device brand. A photo zone and a limited-edition merchandise event are also being held.

Lotte Mall Suji is also running an event in which an AI drawing robot creates and prints caricatures of customers' faces for shoppers who spend more than 100,000 won.

"This AI Festa was designed to go beyond a simple shopping event, allowing customers to easily and enjoyably experience AI technology and future-oriented lifestyles," said Yoon Ji-hwal, manager of Lotte Mall Suji. "We plan to continue expanding customized content for local customers and new experiential elements going forward."

Original reporting by Lee Yong-sung for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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