Cosmecca Korea (241710.KS) unveiled its vision on Tuesday to solidify its leadership in the global beauty market through artificial intelligence-based intelligent manufacturing innovation, marking the company's 26th anniversary.
"Since our founding in 1999, we have grown into a core engine of K-beauty that the world pays attention to, based on our beliefs in top quality and customer orientation," Cosmecca Korea Chairman Cho Im-rae said at the anniversary ceremony held at the company's Pangyo Central Research Center. "Now is the golden time for Cosmecca Korea, having passed its coming-of-age period and reached full maturity, to directly establish global standards."
The company presented five future strategies: harmonizing quality and innovation, achieving AI transformation (AX) beyond digital transformation (DX), creating proactive customer value, pursuing sustainable ESG management, and building a one-team culture. The core is intelligent manufacturing innovation utilizing AI. The plan is to move beyond the DX stage, which turned accumulated production and R&D data into assets, and transition into an "intelligent beauty factory" in which AI proposes optimal formulations and predicts defects in advance.
The company also plans to make proactive customer value creation — analyzing and proposing demand that customers have yet to recognize based on data and AI — its new business standard. Cosmecca Korea will also accelerate ESG management by strengthening eco-friendly packaging and clean beauty solutions.
"Change is frightening, but standing still means falling behind," Cho said. "If the past 26 years were a time to prove our strength, the coming years will be a time to show Cosmecca Korea's limitless potential."
Founded in 1999, Cosmecca Korea has demonstrated its presence in global markets including China and the United States by introducing innovative formulations based on its R&D capabilities. Last year, the company posted consolidated revenue of 640.9 billion won and operating profit of 83.5 billion won, up 22.2% and 38.4% from a year earlier, respectively.
"We are continuing to grow thanks to solid technological capabilities, production competitiveness, and differentiated customer response capabilities," a Cosmecca Korea official said. "We will leap forward as the world's leading cosmetics OGM company by advancing our smart factories and strengthening locally tailored production systems."
