Shinsegae Live Shopping said Tuesday it will sell a range of products, including Jeju Island specialties, to mark the month of May.
The company has enhanced product credibility through partnerships with local cooperatives and traditional producers on Jeju Island. In its broadcast on the 12th, the home shopping channel will sell Eorangjin fresh bracken alongside Jeju pork belly. Eorangjin Jeju fresh bracken is a seasonal ingredient harvested intensively in May, known for its tender and fresh texture.
The channel also plans to roll out "Jeju Five-Color Barley Kimchi." The product is a modern reinterpretation of traditional barley kimchi, using five varieties of barley harvested on Jeju. It is produced locally on the island and shipped directly to customers, with a patented can packaging applied. A "Jeju Buckwheat Noodle Set," developed in collaboration with Midowon, a traditional Jeju noodle manufacturer, has also been prepared.
"This project focused on presenting trustworthy seasonal products through collaboration with Jeju local cooperatives and regional partners," said Kim Seong-woong, a merchandiser (MD) on Shinsegae Live Shopping's food team. "We will continue to expand our differentiated, locally sourced food offerings."
