Zeekr, the premium brand of China's Geely Automobile, has opened the "Zeekr Brand Gallery" at its flagship store in Daechi-dong, Gangnam-gu, Seoul, the company said Wednesday.
The Zeekr Brand Gallery, running from the 8th to the 30th of this month, is designed to convey the brand's characteristics to the Korean market and consumers under the keywords of luxury and technology. Visitors can view Zeekr's latest models, including the "001 FR" super wagon, the "MIX" new-concept multi-purpose vehicle (MPV), the "9X" large flagship sport utility vehicle (SUV), and the "009 Grand Collector's Edition" four-seat flagship MPV.
Zeekr held an event on the 7th to mark the opening of the Zeekr flagship store. Attendees included Chen Yu, CEO of Zeekr International; Jeff Chao, COO of Zeekr International; Lim Hyun-ki, CEO of Zeekr Korea; and Jang In-woo, CEO of ZK Mobility. "We are very pleased to open Zeekr's first flagship store in Seoul's Gangnam, the hub of luxury imported cars, and to showcase the brand's characteristics," CEO Chen Yu said. "We ask for your continued interest in the Zeekr showrooms that will open across Korea in the future."
The Zeekr flagship store has been completed to reflect the brand's latest corporate identity. The exterior features a large ZEEKR logo along with the brand's signature orange color applied extensively. Covering a total floor area of 915 square meters, the store features exhibition spaces showcasing Zeekr's history, technology, and design. Notably, Zeekr unveiled the actual form of the SEA platform, which serves as the foundation for all its vehicles. The SEA, a next-generation modular electric vehicle platform that Zeekr completed over five years with an investment of approximately $3 billion, can be applied to a wide range of models from compact cars to large SUVs. Regarding the SEA platform, Zeekr said it "is recognized as an optimal solution for future mobility by integrating advanced battery systems, ultra-fast charging technology, and intelligent software architecture."
Zeekr plans to set up showrooms in major cities across the country while launching the "7X" electric SUV, its first model to be released in Korea, in the second half of this year.
