Lotte Chilsung Beverage said Wednesday that its non-alcoholic beer brand Kloud Non-Alcoholic received a Gold award at the Monde Selection Beer Awards, a prestigious international product evaluation held in Belgium.
Founded in Brussels in 1961, Monde Selection is an international consumer goods quality assessment organization that reviews products across various categories, including food and beverages. The evaluation panel comprises expert judges such as chefs, sommeliers, professors and scientists.
Kloud Non-Alcoholic earned high marks at this year's competition in sensory evaluations covering taste, aroma and color, as well as in packaging design and the experts' overall assessment, affirming its quality competitiveness.
Introduced last year through a brand overhaul, Kloud Non-Alcoholic is a low-calorie non-alcoholic beer. Its sales last year grew approximately 40% compared to previous products such as Kloud Clear Zero in 2024.
Kloud Non-Alcoholic is produced using a special yeast-based brewing method that minimizes alcohol production during fermentation. Because it does not go through an artificial alcohol removal process, it delivers a flavor close to that of regular beer, the company said. The product also uses German noble hops and malt from Australia and Canada to bring out a deep malt aroma and clean taste.
Lotte Chilsung Beverage has also refreshed the product's packaging design in response to growing demand for non-alcoholic beer. The redesign focused on enlarging the Korean font size of the central logo to improve visibility and strengthen brand recognition.
"Through this world-class competition, Kloud Non-Alcoholic has been recognized for its quality and flavor competitiveness," a Lotte Chilsung Beverage official said. "We will continue to strengthen our product competitiveness to enhance consumer satisfaction."
