Hyundai Department Store (069960.KS) said Thursday that The Hyundai Hi, a specialized curation platform launched last month, has surpassed 230,000 new subscribers within a month of its debut, rapidly establishing itself in the market.
The figure is more than seven times higher than the combined number of new members at its existing platforms, The Hyundai.com and Hyundai Food Hall To Home, during the same period last year.
Cumulative users of The Hyundai Hi reached 7 million in one month, more than a fivefold increase from the same period last year. More than 30,000 existing members of The Hyundai.com and Hyundai Food Hall To Home who had not made a purchase for over a year resumed buying through The Hyundai Hi.
Hyundai Department Store said curation content displayed at the top of the homepage upon access proved particularly popular. In addition, the specialty section of La Grande Épicerie, the food hall of French luxury department store Le Bon Marché, which was introduced for the first time in the industry, recorded sales more than three times its target, contributing significantly to the platform's early success.
"Our specialized curation mall strategy is quickly taking hold by meeting customer needs," a Hyundai Department Store official said. "We will continue to offer differentiated merchandising (MD) and services to set a new standard for digital luxury."
