LX Hausys said Tuesday it has opened its flagship showroom, "LX Z:IN Flagship," in Nonhyeon-dong, Gangnam-gu, Seoul.
The LX Z:IN Flagship spans three floors with a total floor area of 1,690 square meters. Built on the concept of "LX Z:IN, weaving space and life beyond materials," the showroom allows visitors to experience the brand's design and technology and purchase products. The layout guides visitors from a brand experience space on the first floor to a customized solution consultation area on the third floor, then to a materials exploration and purchase area on the second floor.
At the Insight Studio on the first floor, visitors can view LX Z:IN's past and present interior materials in a single space. They can compare legacy products such as "Hi-Sash" windows and "Kkalkkeumi" flooring with the latest lineup, including "View Frame" windows, "Editon" flooring and "Diamant" wallpaper.
The third floor houses the Curator Studio, which proposes trend-driven spaces; the Matching Cube, where visitors can experience interior styles and space products; and the Consulting Lounge for expert consultations. At the Material Library on the second floor, customers can combine various materials—windows, flooring, wallpaper, interior stone and kitchen products—to find their optimal match.
The showroom also features the Z:IN Lounge Cafe and a gallery space where visitors can relax and view artworks. Through a partnership with Yoonsun Gallery, the space will display various artworks and is expected to establish itself as a landmark cultural complex in Seoul's Gangnam district.
"The LX Z:IN Flagship is a symbolic showroom representing our brand," an LX Hausys official said. "We will develop it into LX Hausys' flagship B2C specialty store, satisfying everyone from exploratory customers interested in interior design to those seeking professional customized consulting, and leading them through to purchase."
