Hyundai Mobis (012330.KS) has partnered with stationery maker Monami to release a limited-edition kit combining car wash products and writing instruments.
Hyundai Mobis announced Wednesday that it will offer a limited run of the "Aurore × Monami Edition," which pairs a car wash kit from its in-house car care brand Aurore with Monami writing instruments. The collaboration package includes Aurore's automotive cleaner and dedicated towels, along with a limited-edition Monami pen case and stationery set. The design uses black and white to emphasize a minimalist image, with the kit carrying the message "A moment when my car needs a note."
Hyundai Mobis said it teamed up with Monami, a brand widely familiar to the public, to promote its vehicle care products. The collaboration items are available through Hyundai Mobis's official online store as well as Monami's Suwon Starfield and Seongsu outlets. "The partnership with Monami, a 'national brand,' will help lower the entry barrier to the Aurore brand and build broad consumer rapport," a Hyundai Mobis official said. "We plan to roll out a variety of marketing products through our online business-to-consumer (B2C) channel."
