At-Home's private aesthetic brand THOME has tapped LE SSERAFIM's Kazuha as the model for its new beauty device, targeting consumers in their 20s.
THOME announced on the 29th that it has selected Kazuha as the model for "Twenty Up," its first beauty device designed for consumers in their 20s with a low-irritation formulation.
Kazuha released "CELEBRATION," the lead single from LE SSERAFIM's second full-length album "PUREFLOW pt.1," on the 24th. The brand said Kazuha, who enjoys strong support from a global fanbase, aligns with THOME's brand direction of proposing a self-directed skincare routine in which users drive their own beauty transformation.
THOME's "Twenty Up" applies water-droplet ultrasonic technology and focuses on skin troubles and skincare, the most common concerns for consumers in their 20s. Taking into account skin balance that can easily be disrupted by external irritants and irregular lifestyle habits, the device offers a soothing mode that helps calm the skin and strengthen its barrier, as well as a daily mode that enhances makeup adherence and longevity.
The device also features an affordable price point and a compact size that fits into a pouch. With a design sensibility resembling a fashion accessory, it is drawing attention as a product aimed at Gen Z consumers.
THOME will release the "Twenty Up" campaign video featuring Kazuha through its official social media channels, including Instagram, X, and YouTube, on the same day. Produced in the format of a fashion editorial, the video is built around the concept "For your glow-up journey."
"We expect to expand THOME's brand recognition in both the domestic and global markets through our partnership with Kazuha, who has worldwide influence," a THOME brand official said. "The independent and confident beauty that Kazuha embodies, combined with 'Twenty Up,' will establish itself as a new skincare routine for customers in their 20s."
