Deokshin EPC, a global building deck plate company, has joined hands with Nonghyup to stimulate the local economy during the Korea Ladies Professional Golf Association (KLPGA) Tour's Deokshin EPC Championship.
Deokshin EPC announced Wednesday that it operated a win-win project in cooperation with Nonghyup to revitalize the local economy during the three-day Deokshin EPC Championship that began on the 24th.
The project was designed to expand practical sales channels for local farmers, raise awareness of regional agricultural and livestock products, and promote consumption through the golf tournament. Deokshin EPC plans to contribute 50 million won, equivalent to 5 percent of the tournament's total prize money, along with participating players to the "Agricultural and Fishing Village Win-Win Cooperation Fund" of the Korea Foundation for Cooperation of Large and Small Business, Rural Affairs. Through this, the company expects to contribute to creating public-interest value by channeling corporate tournament resources into support for rural communities.
Four Nonghyup branches in Chungju City sponsored and sold local agricultural and livestock products at the gallery plaza during the tournament. Fresh agricultural produce and processed goods from local farms were offered at reasonable prices. Representative regional agricultural and livestock brands were introduced on-site, including Chungju City's integrated agricultural brand "Chungju Ssisseop," the Chungju City Nonghyup Cooperative Joint Business Corporation's "Haneuljak," the Chungbuk Horticultural Cooperative Chungju Distribution Center's "Freshine," and the Chungju Livestock Cooperative's "Omega Hanwoo."
"This cooperation is a win-win model that returns part of the total prize money as a fund while simultaneously generating actual consumption through on-site sales of agricultural products and driving local commerce through linkages with regional lodging," said Oh Jong-nyeong, CEO of Deokshin EPC. "Beyond simple sponsorship, this was an attempt to create a virtuous cycle in the local economy by connecting farmers, distribution, consumption, and fund support through a sports event."
