Genesis BBQ Group said Thursday that Chairman Yoon Hong-geun signed a master franchise (MF) agreement with a local partner in Thailand to tap into the Southeast Asian market.
BBQ plans to expand its franchise business by opening flagship stores in key commercial districts of major cities such as Bangkok, Chiang Mai, Phuket and Pattaya, as well as in large multi-complex shopping malls including Siam Paragon and CentralWorld. Signature menu items will include Golden Fried Chicken, Yangnyeom Chicken and Soy Garlic Chicken. The company will also offer side dishes tailored to local preferences. BBQ intends to use Thailand as its strategic hub in Southeast Asia, expanding into neighboring countries such as Myanmar, Laos and Cambodia.
