Sandoll said Monday it will expand into the platform sector through "Sandoll Square," a new business unit that combines artificial intelligence (AI) and Web3 technologies.
Drawing on its experience operating content creation and distribution platforms and its AI-based content production capabilities, Sandoll plans to expand its business into platform areas incorporating Web3 technology. The strategy is to enhance the efficiency of content generation and utilization through AI, while designing a structure in which data and services are interconnected through Web3 technology to build a new platform environment.
The new business is part of the value-up plan that Sandoll previously announced. Web3, a next-generation internet environment based on blockchain technology that allows individuals to directly manage and utilize their own data and digital environments, is drawing attention as a core technology driving this transformation.
Sandoll Square aims to build a platform that simplifies user experience based on AI and Web3 technologies, enabling users to understand and manage related information more intuitively. The company plans to enhance the usability of content and data through AI and implement an environment where various services are organically connected through a Web3 structure.
Sandoll is also moving to secure key talent to lead the new business. The company is openly recruiting a CEO to oversee business strategy and execution at Sandoll Square, as well as a CTO to take charge of technology leadership, seeking leaders who can spearhead everything from early-stage business structure design to organizational development and service enhancement.
In particular, this C-level open recruitment is a strategic decision aimed at independently designing and executing the new business, rather than simply filling positions. By bringing in external leadership capable of leading the entire process — from initial business structure design to organizational development and service direction — the company plans to enable faster and more flexible business execution.
"Sandoll Square is not just a new service but a strategic business aimed at securing a future growth engine in line with our value-up plan," a Sandoll official said. "We are building a new platform structure by combining AI and Web3 technologies."
