Lotte Department Store will decorate all its stores with a "Super Happy" theme and hold promotional events through May 28 to mark Family Month, the company said Monday.
Super Happy is Lotte Department Store's signature theme event, carrying the meaning of "adding happiness to customers' daily lives." This year, the retailer is collaborating with global artist Verdy, whose works are being exhibited at Lotte Museum. All store locations, from exterior facades to interior visuals, will be decorated with Verdy's characters.
The retailer has also prepared practical shopping benefits. From May 1 to 10, a "No-Miss Love Draw" event will be held. Any customer who makes a purchase during the event period can participate, regardless of purchase amount. Fifty-two first-prize winners will receive 50,000 won Lotte mobile gift certificates, while 5,252 second-prize winners will receive 10,000 won certificates. All non-winning entrants will receive a 30,000 won discount coupon applicable to fashion purchases of 300,000 won or more. In addition, from May 1 to 5, customers who pay 150,000 won or more at a single brand using L.pay will receive an additional 7,000 L.point reward.
The Lotte Department Store app will also feature a "Lotbaek Marble" event from April 24 to May 17, designed based on motifs from all 53 store locations. Customers can participate once daily, and landing on specific squares earns practical benefits such as 50% discount coupons for department store F&B and 20,000 won outlet gift certificates. One customer who completes the entire Lotbaek Marble course will be selected by lottery to receive a 1 million won Lotte gift certificate.
Pop-up events and themed promotions have also been arranged. From May 1 to 28, a "Gift House" pop-up event featuring a collaboration between Sisihosi and artist Kim Cham-sae will be held on the first basement floor of the Jamsil branch. At the Cosmonergy Plaza of the main branch, a "Lego Play Festival" pop-up will run from April 27 to May 10, offering major products at discounts of up to 40%.
"This year's Super Happy has prepared a variety of events and promotions to bring joy to customers' daily lives," said Park Sang-woo, head of marketing at Lotte Department Store. "We plan to continue developing diverse content so that Super Happy can establish itself as Lotte Department Store's signature event symbolizing Family Month."
