Tom, a private aesthetic brand from AtHome, successfully concluded its "K-Beauty Select Store" pop-up held in Tokyo from the 2nd to the 13th, the company announced on the 21st.
The K-Beauty Select Store is a global project organized by beauty creator group Leferi, opened at the Yodobashi J6 Building in Omotesando, one of Tokyo's leading beauty districts. The event was attended by beauty creators affiliated with Leferi, including Leo J, as well as Japanese beauty creator Odagiri Hiro.
Tom operated a main booth twice the size of standard booths, showcasing a strong brand presence. More than 21,500 visitors flocked to experience "The Glow Signature," which features low-irritation water droplet ultrasonic technology, and two skin boost ampoules.
Tom once again proved its brand competitiveness by being selected as "Top 1%" in the beauty device category at the Korea Youtubers' Excellence Awards (KYEA), a K-beauty brand awards event. The category was selected based on data from approximately 27,000 unsponsored content pieces produced by more than 1,000 beauty YouTube creators, reflecting genuine consumer-centered responses.
Tom is rapidly expanding its offline experience online while accelerating efforts to secure a distribution base in Japan. Ahead of the pop-up, the brand completed official listings on Qoo10 and Amazon Japan, and ran linked promotions to connect on-site visitors' purchasing flow to online channels. Notably, on Qoo10, Tom ranked No. 1 in real-time rankings for the LDM device category during the pop-up store operation period, confirming early market reception.
"This select store served as our first point of contact with Japanese customers and a starting point to directly showcase Tom's water droplet ultrasonic technology," a Tom brand official said. "Based on the demand and response confirmed locally, we plan to fully launch our distribution and marketing efforts to rapidly expand our presence in the Japanese market."
