Shinsegae Teams with Reflection AI on Retail-Wide AI; Ends OpenAI Deal

■AI PRISM [Campus News] · Shinsegae Integrates AI Across Six Retail Sectors · Samsung Union Threatens Strike Over 580 Million Won Bonus Demand · SK hynix-TSMC Strengthen HBM4E Technology Alliance

Finance|
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By Kang Do-won
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null - Seoul Economic Daily Finance News from South Korea

▲AI PRISM* Customized Economic Briefing

*Editor's Note: 'AI PRISM' (Personalized Report & Insight Summarizing Media) is an AI-based customized news recommendation and summary service developed with support from the Korea Press Foundation. It selects and provides six personalized news items tailored to each reader type.

[Key Issue Briefing]

■ Samsung Electronics (005930) Bonus Dispute Escalates to Strike Crisis: Samsung Electronics' Super-Corporate Labor Union declared it will launch a general strike on May 21 unless 15% of operating profit is paid as performance bonuses. If the union's demands are met, each memory semiconductor employee would receive 580 million won ($420,000) in bonuses, totaling 45 trillion won ($32.6 billion), which analysts say would exceed last year's shareholder dividends by fourfold.

■ SK hynix (000660)-TSMC Advance HBM4E Technology Alliance: SK hynix is accelerating its strategy to widen the technology gap with Samsung Electronics by applying TSMC's 3-nanometer process to the base die of its next-generation HBM4E. The 3-nanometer process offers twice the power efficiency of existing processes and has emerged as a core competitive advantage in the AI semiconductor market.

■ Retail and Chemical Conglomerates Restructure Around AI and New Materials: Shinsegae (004170) Group has launched a project with Reflection AI to apply AI across the entire retail value chain, including product sourcing, logistics, and pricing. Lotte Chemical (011170) is also shifting its business structure around four growth pillars: advanced materials, battery materials, and hydrogen energy.

[News of Interest to University Students and Job Seekers]

1. Lee Young-jun, Lotte Chemical CEO: "Focus on Four Growth Pillars…Reduce Basic Chemicals, Strengthen New Businesses"

- Key Summary: Lee Young-jun, CEO of Lotte Chemical, presented a vision at the CEO Investor Meeting to restructure the business around four growth pillars: advanced materials, specialty chemicals, battery materials, and hydrogen energy. The Daesan plant is pursuing a merger with HD Hyundai Chemical, while the Yeosu site has submitted an integration plan with Yeochun NCC to the government. Funds secured through restructuring will be reinvested in high-value, high-growth businesses, and Lotte Engineering Plastics will launch the country's largest compounding plant with an annual capacity of 500,000 tons in the second half. Specialty chemicals will strengthen the high-value product lineup with semiconductor chemicals, while battery materials will focus on AI circuit foils and high-end battery foils.

2. Samsung's 300 Trillion Won Operating Profit Driven by Semiconductor Super-Cycle…Union Insists on 580 Million Won 'Lottery Bonus'

- Key Summary: Samsung Electronics' Super-Corporate Labor Union has demanded equal distribution of 15% of operating profit to all union members and announced a general strike on May 21. The financial investment industry estimates Samsung Electronics' operating profit this year will reach approximately 300 trillion won ($217 billion), as general-purpose DRAM prices have surged tenfold from last year amid the AI investment boom. If the union's demands are met, the total bonus amount would be 45 trillion won, more than 7 trillion won above last year's R&D investment. A senior industry official said, "This year's profits were largely driven by luck from the super-cycle," adding that it would be difficult to persuade shareholders and investors.

3. "Overtaking Samsung Again"…SK-TSMC Strengthen 'HBM4 Alliance'

- Key Summary: SK hynix is advancing its cooperation with TSMC to preempt next-generation 7th-generation HBM (HBM4E) technology. The company plans to apply TSMC's 3-nanometer process to the HBM4E base die, which offers twice the power efficiency of existing processes and is considered a core technology in the AI semiconductor market. Samsung Electronics took the lead by mass-producing and shipping HBM4 for the first time in the world this February, but SK hynix has completed its base die redesign and is preparing to ship quality HBM4 products in the second half. As HBM technology competition intensifies in the semiconductor industry, demand for related job positions is expected to continue expanding.

4. Shinsegae Group Applies AI to Logistics and Pricing…'Round 2' of Cooperation with Reflection AI

- Key Summary: Shinsegae Group is pushing a project with U.S. AI company Reflection AI to apply AI across six retail sectors, including product sourcing, ordering, pricing, logistics, inventory, and customer management. Following last month's partnership to build a 250 MW AI data center, the cooperation has expanded this month to implementing retail AI business models. Reflection AI officials will visit Korea late this month to finalize execution plans with E-Mart, and new job creation in the AI commerce sector is expected. Shinsegae Group plans to discontinue its cooperation with OpenAI due to overlap and concentrate on its collaboration with Reflection AI.

▶ Direct Link: "Catching Debt-Financed Investors" Cuts in Interest Rates Push Credit Loans to Record High

null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea

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Original reporting by Kang Do-won for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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