PharmaResearch (214450.KQ), a regenerative medicine company, said Wednesday it has released the main video of its Rejuran brand campaign, "Rewrite Your Story, REJURAN."
The video is a follow-up to a teaser released last month and elaborates more specifically on the "Truth of Beauty" concept that Rejuran has emphasized. With the message that "what changes skin is not hope and expectation, but Truth," the campaign makes clear the brand philosophy that skin improvement should be proven by scientific evidence rather than vague expectations.
Rejuran, the company's flagship product, was developed based on PharmaResearch's proprietary patented technology DOT (DNA Optimizing Technology) and holds research and clinical data accumulated over more than 10 years. This scientific foundation is viewed as a factor supporting brand trust in the rapidly changing aesthetics market. In addition, the home-care line "Rejuran Cosmetic" is also strengthening consumer trust through the cosmetic ingredient "c-PDRN."
The main video features Rejuran's global ambassador Kim Se-jeong along with individuals of various nationalities, emphasizing that the "Truth" presented by Rejuran is a universal value not limited to any particular audience. The company said the video visually embodies the message that anyone can experience skin recovery, regardless of skin type or cultural background.
The video will be rolled out sequentially, starting with Rejuran's official social media channels and expanding to major platforms including TV, YouTube and Instagram, OTT services such as Netflix and TVING, and outdoor advertising (OOH) at major landmarks in Korea.
"We focused on delivering the technological capabilities and scientific evidence Rejuran has built up through a clearer message," a PharmaResearch official said. "We plan to continue our communication efforts to strengthen brand credibility in the global market beyond Korea and to help more consumers experience healthy skin transformation."
