Bodyfriend Named Among Korea's Top 100 Brands for Q1

Healthcare Brand Proves Market Competitiveness · 733 Completes Full-Body Free Movement System

Finance|
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By Kim Ye-sol
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null - Seoul Economic Daily Finance News from South Korea

Bodyfriend, a Korean healthcare robotics company, announced Monday that it has been selected as one of Korea's Top 100 Brands for the first quarter of 2026.

In the Q1 2026 evaluation conducted by BrandStock, a leading Korean brand assessment agency, Bodyfriend scored 872 out of 1,000 points, ranking 26th. This represents a one-place improvement from its 27th-place finish in the previous year's overall rankings.

Bodyfriend has invested more than 100 billion won in research and development over the past five years, driving continued technological innovation. The recently launched 733, a wearable AI healthcare robot, features second-generation robotics technology including a standing function, arm massage unit operation, ankle vertical rotation, and hip joint elevation, completing a full-body free movement system. The device also incorporates AI technology to provide personalized massage recommendations based on individual physical conditions.

"Bodyfriend's brand value is built on this unrivaled technological capability," a company official said. "Our robotics technology is establishing itself as a global standard in overseas markets as well, with technology exports of healthcare robots actually increasing more than 100% compared to the previous year."

Original reporting by Kim Ye-sol for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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