11st, a major Korean e-commerce platform, announced on the 13th that it is launching a "Seller Referral Sign-up Promotion" to attract new sellers.
Through June 30, 11st is running a two-way reward program that provides point benefits to both the referrer and the new seller when a new seller recommended by an existing 11st seller registers and sells products.
Any domestic business seller can participate. When a new seller signs up using a referral code issued by an existing seller and registers their first product for sale, both parties receive 50,000 seller points that can be used to purchase advertising products. An additional 50,000 points are awarded when the first order is placed, allowing both the existing seller and the new seller to utilize a total of 100,000 seller points each.
With these points, sellers can execute product and brand advertising tailored to their sales strategies for marketing activities. There is no limit on the number of referrals, meaning sellers can earn more point benefits the more new sellers they bring in.
11st has also prepared special events to celebrate the promotion launch. The first 11 new sellers to quickly complete their first product registration will receive 150,000 seller points on a first-come, first-served basis—three times the standard point benefit. Additionally, 11 existing sellers who recruit the most new sellers will be selected to receive 1.1 million seller points each.
"We expect this will be an opportunity for sellers to boost their sales based on substantial benefits, while 11st can expand its pool of sellers, which is the core competitiveness of an open marketplace," said Kim Si-jun, head of the Service Planning Group at 11st. "We plan to continue operating various support programs that enable us to grow together with our sellers."
