SP Samhwa has unveiled a new corporate identity (CI) that combines its 80-year heritage with a 100-year future vision.
According to SP Samhwa on the 9th, the new CI embodies the company's commitment to evolve into a global integrated chemical company while preserving the trust and technical expertise Samhwa has built over the past 80 years.
SP Samhwa changed its corporate name from Samhwa Paints (000390.KS) on the 26th of last month, introducing the company's value of becoming a solution provider for customers and society. The 'SP' in the new name stands for 'Solution for People.' Based on this, SP Samhwa plans to establish three core values—safety, technological innovation, and sustainability—as its brand philosophy.
The new logo design adopts dynamic typography with global market visibility in mind. SP Samhwa explained that it visualizes the company's transformation into a 'solution enterprise' as it expands into advanced new materials territories such as semiconductors and energy, leveraging its coating technology expertise.
The core concept of the new CI is 'strategic succession and innovation.' SP Samhwa has established an identity to advance as 'SP (Solutions for People)' while preserving the brand assets accumulated in the existing coatings industry. An SP Samhwa official said, "It symbolizes our aspiration toward a 100-year future to become a 'comprehensive solution enterprise' that provides optimal answers to customers and society worldwide through new technology and business expansion based on our 80-year heritage."
Along with the CI announcement, SP Samhwa plans to accelerate its mid-to-long-term growth strategy based on three core values. The three core values are: △'Next-generation business cultivation' meaning strategic business segment expansion, △'Future solution creation' encompassing future R&D activation, and △'Global influence expansion' for strengthening global competitiveness.
With the new CI unveiling, SP Samhwa is expected to accelerate diversification into future business areas such as electronic materials and energy in advanced new materials, while inheriting the expertise of its existing coatings business.
In fact, SP Samhwa has completed development of high-performance MMB, a key material for next-generation semiconductor packaging, in collaboration with Samsung SDI, and has begun mass production. MMB is a semi-finished product in the pre-stage of manufacturing epoxy molding compound (EMC) for semiconductor packaging. Semiconductor packaging is a process of sealing chips with engraved circuits to protect them from external shock or moisture. The company is also pushing forward with its secondary battery materials business. Samhwa Paints participated in the 'InterBattery 2026' exhibition, unveiling 14 types of secondary battery materials, 2 types of electrical infrastructure materials, and 4 types of dispersion technologies.
An SP Samhwa official said, "The new CI contains our promise to advance into a broader world, powered by our company's expertise," adding, "Beyond a simple logo change, we will evolve into a global integrated chemical materials solution enterprise that adds practical value to life based on our fundamental chemical capabilities."