POSCO E&C is unveiling 'Hauterre Banpo' as the first project under its high-end brand 'Hauterre' and launching sales.
According to POSCO E&C on the 9th, Hauterre Banpo is a complex supplied through the Sinbanpo 21st reconstruction project in Jamwon-dong, Seocho-gu, Seoul, with 86 units available for public sale out of a total 251 units. Priority subscription applications will begin on the 13th.
Sale prices are set at approximately 80 million to 85 million won per 3.3 square meters. Based on the 84-square-meter exclusive area, prices range from approximately 2.5 billion to 2.7 billion won ($1.8 million to $2.0 million), while the 59-square-meter units are priced in the 1.9 billion to 2 billion won range. Compared to the adjacent Maple Xi, the price gap is estimated to reach up to 3 billion won.
This complex marks the first application of POSCO E&C's newly introduced high-end brand 'Hauterre.' POSCO E&C plans to expand the Hauterre brand to reconstruction projects in the Gangnam area and key redevelopment sites in the future.
The complex features a curtain wall look and natural stone finishes on the exterior, combined with building-integrated photovoltaics (BIPV) that generate electricity on-site. A distinctive feature is the sky bridge placed on the 15th floor connecting the two buildings. This space will serve as a community facility rather than a simple passageway.
The glass fiber reinforced concrete (GFRC) art gate pillars decorating the complex entrance incorporate the development's signature colors for visual unity, and gobo lighting—special fixtures that project specific patterns through light—is installed beneath the sky bridge.
Community facilities span approximately 3,800 square meters and include a sky lounge, therapy spaces, and work areas. The design carefully separates circulation paths according to facility purposes, including sports, culture, education, and public zones. An exclusive reservation and management system for residents along with some automated services will also be introduced.
The sky lounge features fabric designs by renowned British designer Paul Smith, creating a gallery-like atmosphere of elegance. Various facilities including a therapy lounge, smart farm, media lounge, and work lounge expand leisure options for residents.
POSCO E&C plans to actively expand its high-end brand lineup starting with Hauterre Banpo. Following Hauterre Sinbanpo, scheduled for completion this year, and Hauterre Forêt, which completed sales last year, Gangnam area reconstruction projects such as Hauterre Bangbae and Bangbae District 15, as well as landmark redevelopment sites including Noryangjin District 1 and Busan Promotion District 2-1, will be reborn under the Hauterre brand. The company also plans to extend the Hauterre brand to major project sites including the Sinbanpo 19th and 25th reconstruction and Mokdong.
"Hauterre Banpo, which brings together the finest residential spaces and customized high-end services, will be the first example that best demonstrates the core values of Hauterre," a POSCO E&C official said. "We will continue to present a new paradigm in high-end residential culture with Hauterre's unique identity and steadily expand our brand competitiveness."