Ottogi announced Wednesday that its new product Jinmilmyeon, launched targeting the summer season, surpassed cumulative sales of 3 million units just 25 days after release.
The product, launched on May 16, sold out during its exclusive pre-launch on Coupang and saw rapid demand expansion as offline sales began.
The company explained that the early success was driven by positive reviews spreading in the Yeongnam region, including Busan—the birthplace of milmyeon—as well as Ulsan and South Gyeongsang Province, with consumers praising that "it captures the local taste well."
Jinmilmyeon features noodles with enhanced texture made by blending wheat flour with sweet potato and potato starch, along with a secret recipe broth made from simmered beef bone and brisket. The product also introduces a "2-way cooking method," allowing consumers to either mix it with spicy sauce or enjoy it as mul milmyeon by pouring cold broth, catering to various preferences.
"Word of mouth spread from the Yeongnam region, and we achieved meaningful sales results in a short period," an Ottogi official said. "We plan to continue expanding brand experiences tailored to various occasions such as camping, late-night snacks, and everyday treats."