Lotte Duty Free is launching a joint marketing campaign targeting Korean travelers through a partnership with the Philippine Department of Tourism and Cebu Pacific Air.
Lotte Duty Free announced Wednesday that it signed a memorandum of understanding with the two partners. The signing ceremony was held the previous day at the company's Myeongdong flagship store in Jung-gu, Seoul, with officials from all parties in attendance.
Under the agreement, Lotte Duty Free will run a promotional event for customers who make purchases at any of its stores through June 30. Winners selected through a lottery will receive round-trip flights to the Philippines and two-night hotel accommodations.
The Myeongdong flagship store will also operate a Philippine tourism promotional showroom. The space will feature an information table, media wall, and photo zone to provide travel information, while promotional videos will be displayed throughout the store. The showroom will run through the end of June.
Lotte Duty Free has been expanding its overseas presence with a focus on Southeast Asia. The company currently operates stores at Da Nang, Nha Trang, and Hanoi airports in Vietnam, as well as Changi Airport in Singapore, and has strengthened customer benefits through partnerships with platforms including Traveloka.
"This partnership will help revitalize Philippine tourism while expanding benefits for our customers," a Lotte Duty Free official said.