Hanjin (002320.KS), a Korean logistics company, announced on January 9 that it has completed the transportation of event materials and products for the 'K-Beauty Select Store' held in the Omotesando area of Tokyo, Japan, from January 2 to 13.
The event is the first global project organized by Lefferi, a company specializing in K-beauty and K-culture, and is the largest-ever select store of its kind. As a hybrid event combining offline experiences with online commerce, Hanjin safely transported various fixtures and supplies essential for event operations, as well as cosmetic products requiring careful handling due to sensitivity to temperature and impact, from Korea to Tokyo.
Hanjin conducted close preliminary consultations with Lefferi starting in February to ensure successful event support. The company built a customized logistics process considering that swift customs clearance and timely delivery were critical given the large scale of event materials. Hanjin plans to fully demonstrate its specialized logistics expertise by taking responsibility for the entire process, including not only pre-event transportation but also return logistics to bring products and materials back to Korea after the event concludes.
"We will continue to actively pursue the specialized logistics market requiring sophisticated solutions, such as sports events, exhibitions, and global pop-up stores, to solidify our position as a partner that helps clients expand their global business," a Hanjin official said.