Minix, a space-efficient home appliance brand under Athome, announced on the 8th that it held a Naver Shopping Live broadcast to mark the first online launch of its clothing dryer "The Air Dry" in collaboration with tech YouTuber "ITSub."
The live broadcast recorded cumulative views of 474,763. Order value also surged more than twofold (approximately 140%) compared to the mini dryer PRO+ launch live broadcast held in May 2024.
Minix's mini dryer products have surpassed cumulative sales of 160,000 units, driven by growing demand from single-person households and for secondary home appliances. Following the food waste processor "The Plender," the mini dryer has established itself as one of the flagship products driving Minix's revenue, ranking first in the mini dryer category among popular search terms over the past year on Naver DataLab Shopping Insight.
The Minix "The Air Dry" features a maximum drying capacity expanded to 5 kg, a 43% improvement over previous models. It can dry up to 30 towels or up to 19 T-shirts in a single cycle and incorporates "Smart Humidity Sensing" technology that detects fabric moisture levels in real time to automatically adjust drying time.
The dryer also offers a customization function that allows users to set drying time in 10-minute increments up to a maximum of three hours, enabling tailored drying based on fabric thickness and type. It is equipped with a "Dual PTC Heater" that reduces the risk of fabric damage while supporting fast drying in as little as 40 minutes.
"This broadcast was an opportunity to confirm our product competitiveness through real-time customer responses and sales performance," a Minix official said. "We plan to further solidify our leading position in the mini dryer and food waste processor markets by continuing to deliver products optimized for user environments."