Hyundai Capital announced on the 8th that it is launching the "Easy Start" program, which provides vehicle purchase subsidies and fuel and charging cost support for popular Hyundai Motor models.
This year's Easy Start program has expanded its coverage to include Hyundai Motor's bestselling models such as the Santa Fe and Sonata, as well as electric vehicles including the Ioniq 5, Ioniq 6, and Kona Electric.
Hyundai Capital has applied its "vehicle return deferred installment" product to all eligible models. Under this plan, the remaining amount — calculated by subtracting the estimated residual value of the vehicle at maturity from the principal after down payment — plus interest is divided into monthly payments over the installment period. At maturity, customers can return the vehicle to a designated partner and owe no additional costs.
Customers using the Easy Start program can also receive purchase subsidies provided by Hyundai Motor. The subsidies vary by model: up to 3 million won for the Santa Fe and Sonata, up to 2 million won for the Ioniq 6 and Kona Electric, and up to 1.5 million won for the Ioniq 5.
For example, a customer purchasing a Hyundai Sonata through the Easy Start program would pay monthly installments of approximately 270,000 won (based on a 1% down payment rate over 60 months). For electric vehicles eligible for central and local government subsidies, the Ioniq 5 and Kona Electric can be purchased at approximately 210,000 won per month (1% down payment, 36 months), and the Ioniq 6 at approximately 240,000 won per month (1% down payment, 36 months).
Amid growing concerns over surging oil prices due to Middle East geopolitical tensions, Hyundai Capital has also introduced fuel and charging cost benefits. Customers purchasing the Santa Fe or Sonata through the vehicle return deferred installment plan can receive fuel vouchers worth 300,000 won. For the Ioniq 5, Ioniq 6, and Kona Electric, charging credits worth 200,000 won are provided.
Hyundai Capital is also operating a tailored financing program for small business owners in partnership with Hyundai Motor. Customers in primary industries such as agriculture, livestock, and fisheries, or those purchasing the Hyundai Porter LPDi for commercial use, can receive up to 2 million won in vehicle price discounts, a 200,000 won special discount, and a 200,000 won LPG charging card through the Easy Start program. Hyundai Capital has also added a 60-month option to the Porter LPDi vehicle return deferred installment plan, which previously offered only 36- and 48-month terms, to reduce the monthly payment burden.
"We have upgraded the 'Easy Start Program,' which was popular last year, by expanding eligible models to include not only electric vehicles but also the Santa Fe and Sonata — known as the nation's cars — and the Porter LPDi for small business owners, so that more customers can easily access Hyundai vehicles," a Hyundai Capital official said. "Customers will be able to enjoy various economic benefits throughout the entire vehicle lifecycle, from purchase and use to used car resale."