Kiwoom Securities (039490.KQ) has selected actor Yoo Hae-jin as its new advertising model. The contract runs for one year, and the brokerage is preparing to unveil a new advertisement by the end of this month.
According to financial investment industry sources on Wednesday, Kiwoom Securities recently signed an advertising model contract with Yoo. The company aims to secure broader public reach and strengthen its brand image through the new campaign. "We decided on him as our advertising model because his widespread popularity, proven through box-office hits including 'The Man Living with the King' which drew 16 million viewers, along with his trustworthy and likable image, would appeal to our customers," a Kiwoom Securities official said.
In March last year, Kiwoom Securities launched a new advertising campaign titled "There's No Half-Hearting Investment," featuring actress Go Min-si, as part of a push to target younger investors. That campaign marked the brokerage's first brand advertising effort in five years, since 2020.
In 2020, the company had drawn attention with its "Even Youngwoong Uses Youngwoong-mun" advertisement featuring singer Lim Young-woong, a play on the name of its flagship trading platform Hero (Youngwoong) Trading System. This time, the brokerage is again placing a trusted public figure at the forefront to broaden its brand appeal.