Hyundai Department Store announced on June 2 that it is holding a unique book fair, "Reading Party Season 2," at The Hyundai Seoul through June 8.
The event features a hybrid book content format with participation from publishers, independent bookstores, cultural foundations, luxury brands, and food and beverage (F&B) brands. Six spaces across The Hyundai Seoul host book exhibitions, sales, and various hands-on programs under the theme "The Joy of Finding Yourself."
Book fairs are being held at the main event hall on basement level 1 and Epic Seoul on the fifth floor. More than 500 titles from 45 publishers are on display alongside unique merchandise from each publisher.
On basement level 2, a pop-up store marks the first domestic unveiling of luxury brand Coach's two new "Book Charm" collection items. A "Book Bar," where customers can enjoy reading alongside food and drinks, operates at Italian grocerant Eataly on the sixth floor and Wine Works on basement level 1.
