Hyundai Department Store and Hyundai Outlets said Thursday they were named outstanding participating companies in the 2026 Korea Grand Sale.
The Korea Grand Sale is Korea's largest shopping, culture and tourism festival aimed at boosting tourism and consumer spending. Hyundai Outlets received the Minister of Culture, Sports and Tourism Award, while Hyundai Department Store received the Visit Korea Committee Chairman's Award.
During the festival, Hyundai Department Store launched an industry-first "transit tour" program targeting foreign travelers on layovers in Korea to visit The Hyundai Seoul. The retailer also recently introduced a "tour pass" combining major store locations with nearby tourism infrastructure.
Hyundai Outlets said it has been running various promotions at stores popular with foreign tourists, including exclusive discounts for international visitors and complimentary K-goods welcome gifts. As a result, the Gimpo store saw a 66% year-on-year increase in sales from foreign tourists during January and February.
"This recognition reflects our contribution to attracting foreign tourists and revitalizing K-shopping," a Hyundai Department Store official said. "We will continue to expand differentiated content and contribute to the development of Korea's tourism industry."
