Hanyang Securities announced on May 31 that it has released two episodes of its brand film series "Be HYnd," themed around its new corporate identity (CI) logo to mark the company's 70th anniversary.
The videos capture the brand renewal process and strategic direction. The films are structured to explain the background and intent behind the CI design, with narration based on actual brand strategy and design perspectives. The videos also present the background and achievements of changes Hanyang Securities has pursued, along with its future growth strategy. The brand direction is explained through key messages centered on "Why choose change now?" and "What will we preserve and what will we take in a new direction?"
The "HY" symbol, the core of the new CI, represents the connection between tradition and innovation. Through the brand slogan "Heritage & Young," the company conveys its commitment to combining execution capability and capital efficiency-focused strategy on the foundation of tradition. "We planned this series to communicate the reasons, direction, purpose and intent behind the change," a Hanyang Securities official said. "Through the brand film, we aimed to clearly present our management philosophy and growth strategy."
