CJ Onstyle, a South Korean TV and digital commerce platform, said Sunday that its "Today's Delivery" shipping volume surged 252% year-on-year this year.
An analysis of same-day delivery volume from January 1 through February 28 showed that demand exploded particularly in the fashion segment. Fashion accounted for 70% of total shipping volume.
"The structure allowing customers to receive products the same day if ordered by noon aligned with the demand to 'immediately buy clothes you want to wear right now,' making delivery speed a decisive factor driving purchases," CJ Onstyle said.
To meet this demand, CJ Onstyle also introduced a "Same-Day Exchange" service in January. The service processes new product delivery and return pickup simultaneously on the day of the exchange request, significantly shortening exchange turnaround times. Customers who request exchanges by noon can receive new items the same day, greatly reducing inconveniences in fashion shopping such as size and color mismatches.
Going forward, CJ Onstyle plans to expand the service to high-involvement premium categories including living and beauty products starting in April. The company also plans to extend the "Today's Delivery" order cutoff time from noon to 3 p.m. within the third quarter.
"Today's Delivery is a core competitive advantage that transforms the customer shopping experience," a CJ Onstyle official said. "We will continue to advance fast delivery centered on fashion and premium products and steadily expand the service scope to strengthen our differentiated logistics competitiveness."
