Coupang Inc., the U.S. parent company of Coupang, is accelerating the construction of an "AI Factory" to integrate artificial intelligence across its logistics infrastructure in partnership with Nvidia. The initiative aims to further evolve Coupang's core competitive advantage, "Rocket Delivery," by managing the entire logistics and delivery process through an AI software-based platform.
According to retail industry sources on March 18, Coupang Inc. announced at the Nvidia AI Conference & Expo on March 17 (local time) that "through collaboration with Nvidia, we are building an AI Factory and accelerating logistics innovation spanning e-commerce logistics and delivery services."
The key element of this partnership is Coupang's participation as a launch partner for Nvidia's next-generation open-source agent inference software, "Dynamo 1.0." Dynamo, functioning as an operating system for AI, orchestrates GPU resources within data centers to maximize AI inference performance. Coupang plans to maximize infrastructure efficiency through this technology.
Coupang explained that this partnership has created an environment where the company can reduce the burden of AI infrastructure operations and focus on model design and advancement. "Engineers and other data specialists will be able to build a self-service AI ecosystem where they can rapidly test and deploy new models," the company said.
Through this initiative, Coupang aims to elevate Rocket Delivery efficiency to a new level. While AI models are already being used to optimize delivery routes based on customer orders throughout the logistics process, the company plans to enhance utilization of its "Coupang Intelligent Cloud (CIC)" system. AI models built through CIC have dramatically improved fulfillment center operations scheduling and box-loading efficiency. GPU utilization has also increased from 65% to 95%.
Ashish Suryavanshi, Vice President of Engineering at Coupang, said, "The core of Coupang's business is fulfilling our 'Rocket Delivery' promise to customers. This promise demands constant evolution." He added, "Through collaboration with Nvidia, Coupang's engineers can open a new phase of innovation for the company and customers based on cutting-edge AI models and machine learning."
Recently, South Korea's retail industry has seen a wave of strategic alliances with the AI sector. Shinsegae Group announced the previous day that it would build the nation's largest AI data center in partnership with U.S. AI startup Reflection AI. The company aims to combine retail expertise with AI capabilities through its AI data center business to create differentiated AI agent commerce.
