APR is launching its foray into the Indian market by partnering with the country's largest beauty platform.
APR announced on the 16th that it has signed a strategic partnership to sell its flagship beauty brand "Medicube" on Indian beauty platform Nykaa.
Nykaa is India's top online beauty platform. The company operates more than 260 offline stores across India, with approximately 90% of its revenue generated online, establishing an online-centric distribution structure.
Through this partnership, APR will introduce Medicube's key skincare products, including the Zero Line, PDRN Line, Collagen Line, and Deep Vita C Line. The company plans to target local consumers with core products currently sold in global markets, including Collagen Gel Cream, PDRN Pink Collagen Gel Mask, PDRN Pink Peptide Ampoule, and Collagen Night Wrapping Mask.
These products have begun selling through Nykaa's online platform, with plans to sequentially enter offline stores in the first half of the year to establish an integrated online and offline sales system.
APR views the Indian market, with a population of approximately 1.5 billion, as a new growth base. According to the India Brand Equity Foundation (IBEF), India's beauty and personal care market is projected to grow from approximately $28 billion in 2024 to $34 billion by 2028.
An APR spokesperson said, "Through this strategic partnership with Nykaa, we are now able to introduce Medicube products to Indian consumers," adding, "Following the U.S. and Japan, we plan to develop the Indian market as a new global growth engine."
