Shinsegae International's (031430) haircare brand "Just As I'M (I'M)" announced on the 12th that it will launch "I'M Scalp Shot," a functional scalp ampoule for hair loss symptom relief, and enter "Very New Pharmacy" locations in major Seoul commercial districts.
I'M emphasized that the brand has established a foothold for capturing global demand by entering Very New Pharmacy stores located in Myeongdong, Seongsu, and Hongdae—areas frequented by foreign tourists. The new Scalp Shot is an applicator-type scalp ampoule targeting both scalp aging and hair loss symptom relief. Human application tests confirmed improvements in scalp elasticity, hairline density, and scalp moisture levels.
Starting with this pharmacy launch, I'M plans to expand touchpoints with domestic and international customers and accelerate its push into the K-haircare market. An I'M representative said, "Entering pharmacies known as pilgrimage sites for foreign tourists will be an important opportunity to raise the brand's global awareness," adding, "We plan to continue expanding market share by introducing innovative products based on differentiated technology."
