Rom&nd, the global color cosmetics brand operated by Ifamily SC (114840), announced on the 4th the launch of its "Green Chemi Project" aimed at recycling empty color cosmetics containers.
The company said it partnered with TerraCycle to address the issue of color cosmetics packaging, which is often too small or contains residual product, preventing proper material recycling and resulting in most being discarded as general waste.
The collection program accepts all products from Rom&nd and color care brand Nuse, and is open to everyone. In addition to empty containers, discolored or expired products that are no longer usable can also be returned. Various benefits are offered, including complimentary full-size cosmetics products for returning even a single item.
For offline participation, consumers can visit Rom&nd Pink Office in Seongsu-dong, Seoul to return unused products. Online participation details are available through the official Rom&nd website announcements. Collected products will be processed through TerraCycle's professional recycling system and converted into resources. The recycled materials will be used to create new products, with donation recipients to be determined through consumer voting.
"This project brings together the hearts of our employees and consumers who want to make a positive impact on society," said Kim Tae-wook, Chairman of Ifamily SC. "We ask for consumers' interest and participation so that products that would otherwise be discarded can be recycled back into resources."