Hyundai Department Store has joined forces with the Korea Ladies Professional Golf Association (KLPGA) to launch joint marketing initiatives for the successful hosting of the 2026 KLPGA Tour.
Hyundai Department Store announced on the 4th that it signed a memorandum of understanding (MOU) with KLPGA for joint marketing of the 2026 KLPGA Tour season. The signing ceremony was held at KLPGA headquarters in Gangdong-gu, Seoul, attended by key officials including Hyundai Department Store President Chung Ji-young and KLPGA Senior Vice Chairwoman Kim Soon-hee.
Through this agreement, both parties will jointly plan and present various content designed to generate interest in the KLPGA Tour. First, a kickoff ceremony celebrating the opening of the 2026 KLPGA Tour season will be held on the 25th of this month at Sounds Forest on the 5th floor of The Hyundai Seoul. Twelve key KLPGA Tour players, including Park Hyun-kyung, Lim Hee-jeong, Yoo Hyun-jo, and Lee Ga-young, will attend the ceremony to share their season goals and determination while engaging with fans.
Additionally, Hyundai Department Store will hold a golf-themed event called "Green Master Festa" at its nationwide stores, including the Apgujeong Main Store and The Hyundai Seoul, from the 20th to the 29th. During the event, various customer participation activities such as mini putting competitions and golf ball customization will be offered, along with golf brand products at discounts of up to 50% off original prices.
During the same period, a pop-up store will operate at Sounds Forest in The Hyundai Seoul, featuring exhibitions of players' treasured items and sales of official KLPGA merchandise, including 2026 KLPGA Tour season passes.
"Through this MOU, we expect to promote the KLPGA Tour to customers visiting Hyundai Department Store and raise interest in golf," said Hyundai Department Store President Chung Ji-young. "We will continue to develop various content, including sports-related events, to evolve beyond a simple shopping space into a retail destination where customers can enjoy unique experiences."