Lotte Department Store announced Thursday that its Incheon branch has opened the largest luxury fashion hall in the western Seoul metropolitan area.
The new luxury fashion hall on the second floor of the Incheon store features 59 brands from popular domestic and international luxury designer and contemporary product lines, according to Lotte Department Store. Spanning approximately 9,250 square meters, it is the largest renovation the Incheon branch has undertaken this year. The renovation was tailored to meet growing demand for high-end fashion in the Incheon commercial district.
The renovation focused on expanding premium fashion offerings and strengthening curated selections to match customer preferences. Luxury fashion stores previously scattered across the first and second floors have been consolidated on the second floor to concentrate product offerings, while sophisticated colors and interiors have been applied throughout the floor to enhance its premium appeal.
The key competitive advantages of the luxury fashion hall are the newly established Luxury Designer Zone and the expanded Global Contemporary section. About 40% of the 18 stores in the Luxury Designer Zone, which occupies half of the second floor, are new brands. Notably, Kumkang Eyewear, which carries Italian modern luxury wear brand Fabiana Filippi as well as overseas luxury eyewear brands including Lindberg and Cartier glasses, marks the first such store in the Incheon market. Golden Goose has expanded into Incheon's largest flagship store at approximately 230 square meters and features Korea's first in-store kids lounge.
The Contemporary Zone showcases first-in-Incheon locations for global K-contemporary brands that have expanded worldwide. Representative examples include Songzio Paris, which launched this year and has emerged as a global high-end women's wear brand, and Wooyoungmi, which already has a substantial global fan base. The Contemporary Zone also presents 23 globally popular contemporary brands in total, including Tom Greyhound and Weekend Max Mara.
To celebrate the opening, premium pop-ups and special promotions are being held. The Conran Shop pop-up, Korea's first to apply a gifting studio concept, will run for approximately four months from the 19th of this month. The pop-up showcases various exclusive products centered on small premium gifts, along with USM, a Swiss premium modular furniture brand, and designer lighting. The Incheon store also plans to offer gift certificates worth 7-10% of purchase amounts by product category through the 25th of this month.
The Incheon branch is accelerating additional renovations with a target grand opening in 2026. Next year, a luxury specialty hall featuring luxury boutiques and high-end jewelry will open on the first floor in the first half, with plans to also strengthen product lines to attract younger customers.
"The Incheon store is rapidly growing as an overwhelming shopping landmark in the Incheon area and a flagship store representing the western Seoul metropolitan region beyond Incheon," said Jeong Dong-pil, general manager of Lotte Department Store Incheon. "This renovation will be another milestone in our leap forward as Luxury Lotte Town Incheon."
