Amoje Food Co., a total food service company led by CEO Shin Hee-ho, is introducing balanced European dining experiences for everyday life through its European premium deli brand 'City Marche.'
Starting with its opening at Hyundai Department Store's Pangyo branch on December 19, City Marche will begin full-scale operations as a multi-format deli dining brand featuring fresh ingredients and European deli sensibilities from across the continent.
City Marche focuses on "how to fill a day's meals in a balanced way" rather than categorizing specific menu types. The brand offers a wide range of choices from light dishes to full meals, utilizing European vegetables hydroponically grown in eco-friendly smart farms, sous-vide meats and seafood, and seasonal ingredients.
This positions City Marche as a European food culture platform optimized for the department store deli market, going beyond a simple menu-focused brand.
City Marche's newly introduced Balance Plate and Warm Bowl feature premium proteins including Italian chicken, chipotle red shrimp, Korean beef chipotle tacos, and French olive flounder ceviche, combined with wild rice and European vegetables, cooked to order for light yet satisfying meals.
City Marche also offers various European deli items spanning cold menus, warm meals, starters, deli items, pasta, and snacks. The menu includes warm soups such as mushroom soup and tomato cheese soup, along with European culinary offerings including caponata polpo gambas, truffle grilled vegetable starters, Swedish meatballs, sous-vide chicken steak, and salmon steak.
"City Marche is not a brand limited to specific menu categories but one that proposes a natural European dining flow from light starters to main courses," an Amoje Food official said. "We will continue to expand our refined European menu offerings that can be enjoyed casually in everyday life."
