Pulmuone Danone (017810.KS), a fermented dairy specialist, announced Wednesday that it is launching YoPRO, a premium high-protein yogurt brand that France's Danone has introduced in 23 countries worldwide.
YoPRO is a premium high-protein yogurt brand from Danone, the world's top-selling dairy company with 100 years of fermentation expertise.
The YoPRO products launching in Korea have been optimized for local consumers based on Danone's global know-how and expertise. With health management trends through diet and exercise continuing in Korea, the company aims to target consumers pursuing balanced lifestyles and lead the expansion of the yogurt category in the rapidly growing protein market.
Pulmuone Danone's YoPRO contains 15 grams of protein per 150-gram cup for the sugar-free plain variety, enabling quick and convenient protein intake. As a "complete protein" yogurt containing all nine essential amino acids, it includes up to 3,250 milligrams of three branched-chain amino acids (BCAA) in the sugar-free plain product. The yogurt contains both whey protein and casein protein, with added magnesium for post-workout recovery.
The lactose-free product is suitable for consumers sensitive to lactose. With zero percent fat and a sugar-free line, it also appeals to consumers watching their fat and sugar intake.
Two varieties are being launched: sugar-free plain and blueberry. The sugar-free plain offers a mild taste that pairs well with various ingredients, while the blueberry variety features a sweet and tangy flavor suitable for all ages. Pulmuone Danone is holding a launch event on its official Instagram channel.
