Daejeon's "Kkumdori Walnut Cookies" is launching a special limited edition for the Christmas season.
The limited edition features packaging with winter aesthetics and introduces a new "Salted Butter" flavor reflecting younger generation preferences.
The Christmas lineup includes walnut cookies engraved with Christmas icons such as Santa hats and reindeer antlers, popular among younger consumers, creating products that visually capture the year-end festive atmosphere.
The Christmas limited edition and Salted Butter flavor are available for purchase until December 25 at the Jung-gu Walnut Cookie Business Unit. The sales location is the Jung-gu Walnut Cookie Workshop at 3, Daejong-ro 286beon-gil, Jung-gu.
A new store is also scheduled to open near Sungsimdang (a famous Daejeon bakery) in December. The plan is to attract tourists visiting Sungsimdang and further expand the customer base.
"The products are perfectly suited for the year-end atmosphere and are so charming that anyone would want one," Daejeon Mayor Lee Jang-woo said. "We expect it will also receive a great response from younger generations who do not prefer red bean paste."
"Continuous product development is the only way to survive in a competitive market, and products like Kkumdori Walnut Cookies that are both cute in appearance and delicious will have lasting appeal," Lee added. "I hope Kkumdori Walnut Cookies will continue to grow as a character-based brand product representing Daejeon."
A new character product from the "Kkumssi Family" is also scheduled to be added next year.
Since its initial launch in August, Kkumdori Walnut Cookies has surpassed 230 million won in cumulative sales within four months, quickly establishing itself as a local specialty.
