CHICOR, a premium beauty select shop operated by Shinsegae Department Store, announced on January 5 that it will open a Hongdae location this month following the opening of its Myeongdong store.
CHICOR will open its 495-square-meter Hongdae store in Donggyo-dong, Mapo-gu, Seoul on January 11. The company had already opened a new 330-square-meter store in Myeongdong, Jung-gu, Seoul on January 5.
CHICOR plans to capitalize on the K-beauty boom with its Myeongdong and Hongdae locations. Sales from foreign customers have been increasing. For example, the AK Hongdae store saw foreign customer sales increase 77 percent year-on-year as of October this year following its renewal.
CHICOR said it will feature its largest brand lineup at the Myeongdong and Hongdae stores. The stores will showcase approximately 230 beauty brands, including popular brands such as TIRTIR, Jung Saem Mool and d'Alba, as well as newer brands including Dasique, Arencia and Isoi.
The Myeongdong store is differentiated as a space emphasizing CHICOR's strengths in makeup and K-beauty trends, as it is the most visited destination for foreigners seeking K-beauty products. The first floor features a "Lip & Cheek Bar" showcasing some 20 popular lip and cheek brands to offer the latest makeup trends, while the second floor houses skincare, perfume and hair-body zones popular among foreign visitors.
The CHICOR Hongdae store is the second location near Hongdae Station, following the AK Hongdae store. The first floor features a separate "K-Perfume Station" with more than 20 K-perfume brands to reflect growing interest in Korean fragrances. The second floor consists of makeup and beauty tool zones, while the third floor is segmented into skincare and hair-body zones to target customers.
At both the Myeongdong and Hongdae stores, makeup artists will provide one-on-one customized K-makeup services and recommend products suited to customers' skin tones. The "Beauty Lab" on the second floor of the Myeongdong store and third floor of the Hongdae store offers scalp diagnosis experiences using AI devices, with experts recommending optimal products.
CHICOR has prepared promotions and gifts to celebrate the opening of both stores. Customers purchasing 10,000 won or more will receive a CHICOR sample pouch (limited to 5,000), while purchases of 30,000 won receive a 5,000 won discount, and purchases of 50,000 won or more receive a 10,000 won discount plus a CHICOR reusable bag (limited to 5,000). Purchases of 100,000 won or more including perfume receive a 20,000 won discount.
"The simultaneous opening of the Myeongdong and Hongdae stores is part of our strategy to provide CHICOR's differentiated experience in key commercial districts most visited by foreign customers," a Shinsegae Department Store official said. "We will continue to strive to ensure that foreign customers visiting Korea experience the highest satisfaction through CHICOR's refined curation and specialized services."
