Korail Retail announced on the 21st that it will launch railway-themed goods created in collaboration with character brand LINE FRIENDS on the 22nd.
The collaboration products will be sold at 'Korea Train Mates,' a railway goods specialty store at Seoul Station. Featuring LINE FRIENDS characters dressed in retro-style railway uniforms, the products convey the classic atmosphere unique to railways in a friendly manner.
The flagship product is the 'Brown Doll' (33,000 won), depicting Brown, LINE FRIENDS' signature character, wearing a stationmaster's uniform. The 'Brown Keyring' (19,500 won) features the same concept in a mini size that can be attached to bags and other items.
The 'Mini Pouch Keyring' (16,000 won each) adds a storage function to designs of Brown and Sally wearing stationmaster caps. It can hold small items such as wireless earphones. The 'Seoul Station NFC Acrylic Keyring' (9,500 won) connects to a Seoul Station subway shortcut guide page via near-field communication (NFC).
Thirteen types of stationery infused with railway sensibility will also be released. The 'Korail Train Coloring Set' (8,900 won) contains designs and descriptions of five representative Korail trains, including the Mugunghwa-ho. Made to fit the size of an actual train table, it can be used in passenger cabins and includes colored pencils.
In addition, the lineup includes notebooks featuring an illustration of Korea's first electric train, along with six types of notebooks and L-holders themed around the Mugunghwa-ho and the No. 129 steam locomotive.
Lee Seung-yeon, head of Korail Retail's Goods TF Team, said, "This product was planned to provide customers with a different kind of enjoyment by adding character content to railway goods," adding, "We hope this leads to an experience of naturally encountering railways through various goods."
