Sono International said on the 14th that it will operate themed rooms and experience programs in New York as part of a project tied to BTS's concert in the city. To this end, Sono International signed an official partnership with the "BTS THE CITY ARIRANG-New York" project.
The "33 Hotel by Sonocam" in New York was selected as the official collaboration hotel, offering rooms and food-and-beverage products themed around the project from the 24th through the 9th of next month. Guests will also receive a "BTS THE CITY ARIRANG Passport," a collaboration souvenir, upon check-in. Using the passport, guests can complete assigned missions at the hotel and record their visits to major New York attractions such as the Brooklyn Bridge and Pier 17.
The 33 Hotel by Sonocam is a five-star hotel located in the Seaport District of Manhattan, New York. With seven floors above ground and 66 rooms, it offers views of the East River and the Brooklyn Bridge. It is also adjacent to Pier 17, a complex cultural space that hosts about 100 events a year.
Through this collaboration, Sono International plans to build experience in hotel operations that leverage global content. "We have come to present a program combining global content and hotel services in New York," a Sono International official said. "We will expand overseas content collaborations that allow customers to participate directly."
