Everland, the theme park operated by Samsung C&T's Resort Division, said Thursday it has launched "ForEVER IVE," a project in collaboration with the idol group IVE.
The project, which began June 1, is characterized by IVE-related content applied to attractions, shuttle buses, mobile missions, and merchandise stores within Everland.
Everland's shuttle buses now operate as the "ForEVER IVE BUS," featuring voice guidance from IVE. At the Hurricane and Royal Jubilee Carousel, visitors can hear IVE's guidance voice as well as the group's signature songs, including "BANG BANG" and "BLACKHOLE."
Photo zones featuring IVE's official character "MINIVE" have been set up in front of the attractions. Visitors can also see autographs and handwritten messages left by IVE members.
Customers who reserve a Special Pass through the Everland mobile app can receive a photo pass of their desired member. After participating in mobile missions via the QR code on the back of the photo pass, those who complete all missions can receive an additional limited-edition photo card.
The "ForEVER IVE Shop" has been set up at the Racian Memorium merchandise store. It sells collaboration products such as key rings, headbands, and name tags, and also offers exclusive menu items including IVE slush and MINIVE manju.
IVE members visited Everland on June 1, the project's opening day, personally experiencing the related content, including the shuttle bus and attractions. Since then, fans have been visiting to take photos following the spots the members visited.
The Special Pass can be purchased after making an advance reservation for a designated visit date through the Everland mobile app.
